Philippine Fashion Week is a pioneer for the Manila fashion industry, born out of a passion for developing local talent. Although it started as a way for international brands to introduce themselves to the Philippine market, the event has transformed itself to be an avenue for Filipino designers across the world to showcase their talent and creativity into the global community.
In 1996, Philippine Fashion Week was created by brothers Audie and Joey Espino, who started their days staging and directing events at University of Sto. Tomas. From there, they formed their event production arm, Runway Productions, and modeling agency, Cal Carries Philippines. Its early years formed a passion-filled journey of growth for these two brothers -- who not only went on to groom and mentor brands, designers and models, but also shaped the event production industry as a whole.
Working alongside the Espino brothers is Tina Herrera, the Espinos’ protegee who has been with the company since its inception. Now an executive producer, Tina has helped create strategic partnerships with sponsors both locally and regionally, playing a large role in building Philippine Fashion Week's growth for the past 21 years.
This creative team behind the event has been advised by some of the biggest names in the global industry, from Fern Mallis – creator of 7th on Sixth Productions (New York Fashion Week) to Simon Lock – founder of Australian Fashion Week. With their experience in fashion-related event production across the world, the team influenced local suppliers to upgrade their equipment to global standards, gave expert business consultancy for brands, and introduced new ideas for creative marketing for activations, as well as highlighting the value of technology's role in the fashion industry.